In 2008, BASF and the Espaço ECO Foundation launched the Campaign for Conscious Consumption, with the aim of promoting the theme among its employees. As the date of conscious consumption is close to children's day, in Brazil, we propose an exchange of toys between employees. I was responsible for all communication, but I contributed to the regulation and all the logistical part of the campaign as well.

This was the logo that I created for the campaign, using the font "Joker", and styling it with colors and changing the positions to give the feeling that it is floating

An example of applied media: a mockup of the vests that the volunteers wore